Google Ads management pricing for SMBs — what you should expect to pay.
Most agencies hide fees behind discovery calls. We publish ranges because SMB owners deserve to know whether we are in budget before booking time. Final pricing depends on spend, markets, and tracking complexity — the audit clarifies scope.
Foundation
From $1,500/mo
Ad spend $1k–$5k/mo
- —Conversion tracking audit and fixes
- —Campaign structure rebuild
- —Weekly optimizations and search term hygiene
- —Monthly Loom + written report
Best for: Single-market service SMBs fixing measurement before scaling.
Growth
From $3,500/mo
Ad spend $5k–$15k/mo
- —Everything in Foundation
- —PMax and Search coordination
- —Landing page CRO recommendations
- —Offline conversion import setup
- —Bi-weekly strategy calls
Best for: US and UK businesses scaling across cities or multiple service lines.
Scale
Custom retainer
Ad spend $15k+/mo
- —Dedicated senior strategist
- —Multi-channel attribution modeling
- —Creative testing roadmap
- —Shopping / feed optimization where applicable
- —Slack or WhatsApp access
Best for: Multi-location operators and e-commerce with complex catalog or franchise structure.
We do not lock you into 12-month contracts. Month-to-month after an initial 90-day rebuild phase — because results should earn renewal, not legalese. Media spend is paid directly to Google; our fee is separate.
What drives price up or down
Tracking rebuilds add front-loaded work — accounts with broken GTM, no offline imports, and call tracking gaps need more senior hours before optimizations matter.
Multi-market (US + UK) accounts need separate conversion actions, currency handling, and often duplicate campaign structures. That is more strategy time, not duplicate spend waste.
We charge less than enterprise agencies and more than offshore PPC shops — because the strategist on your account is the same person who records your audit Loom.
What is not included
Ad spend (paid to Google). Creative production beyond basic ad copy. Full website redesigns — we spec conversion fixes; web builds are scoped separately.
Guaranteed ROAS or lead volumes — anyone promising that without seeing your tracking is lying. We guarantee senior attention and honest reporting.
How to get an exact quote
Submit the free 24-hour Google Ads audit. We score your account, estimate rebuild hours, and quote a tier — or tell you spend is too low for a retainer and recommend alternatives.
No pressure call. PDF and Loom first.
Get an exact quote on your audit
We score your account first, then quote the right tier — or tell you honestly if spend is too low for a retainer.
Free Google Ads audit