Engagement looks fine while lead quality has been quietly declining since 2021. We rebuild Meta tracking with server-side CAPI, fix event deduplication, and refocus creative around purchase intent.
iOS 14.5 broke the Pixel for ~30–50% of audiences. Most agencies still optimise against this incomplete signal — and the algorithm finds the wrong people.
Pixel + CAPI sending the same event without proper deduplication double-counts conversions. Looks like the campaign is working; it's mostly noise.
Creative built for likes and saves doesn't convert. We test against purchase-intent benchmarks — the ad serving Meta's machine the signal it actually needs.
Conversions API set up alongside Pixel with full event_id deduplication. Hashed first-party customer data piped through. Event match quality monitored weekly until it hits 8/10+.
Lookalike audiences refreshed from verified customer list (not lead list). Funnel segmented by intent stage: cold prospecting → warm engagement → high-intent retargeting. Each stage gets its own creative + bid strategy.
Weekly creative refresh against purchase-intent benchmarks. We test problem-aware vs solution-aware framing per segment. Winning ads scale; losing ads get killed within 7 days.
Meta-attributed conversions reconciled with Google Analytics + CRM. We tell you what's actually driving revenue across the stack — not just Meta's claimed credit.
Server-side tracking deployed. Event match quality improving daily as first-party data flows.
Tracking trustworthy. Audiences rebuilt against verified customers. Creative test cycle running weekly.
Cost per qualified lead measurably improving. Pipeline-attributed Meta conversions visible in your CRM.
Winning creative tested and proven. Budget reallocates dynamically. Spend scales without lead quality regressing.
Free 24-hour Meta Ads audit. Senior-led. We grade your event match quality and rebuild the attribution story.