Lead quality has quietly declined since 2021. We rebuild Meta with server-side CAPI, fix event deduplication, and refocus creative on purchase intent.
iOS 14.5 broke the Pixel for ~30–50% of audiences. Most agencies still optimise against this incomplete signal — and the algorithm finds the wrong people.
Pixel + CAPI sending the same event without proper deduplication double-counts conversions. Looks like the campaign is working; it's mostly noise.
Creative built for likes and saves doesn't convert. We test against purchase-intent benchmarks — the ad serving Meta's machine the signal it actually needs.
Conversions API set up alongside Pixel with full event_id deduplication. Hashed first-party customer data piped through. Event match quality monitored weekly until it hits 8/10+.
Lookalike audiences refreshed from verified customer list (not lead list). Funnel segmented by intent stage: cold prospecting → warm engagement → high-intent retargeting. Each stage gets its own creative + bid strategy.
Weekly creative refresh against purchase-intent benchmarks. We test problem-aware vs solution-aware framing per segment. Winning ads scale; losing ads get killed within 7 days.
Meta-attributed conversions reconciled with Google Analytics + CRM. We tell you what's actually driving revenue across the stack — not just Meta's claimed credit.
Server-side tracking deployed. Event match quality improving daily as first-party data flows.
Tracking trustworthy. Audiences rebuilt against verified customers. Creative test cycle running weekly.
Cost per qualified lead measurably improving. Pipeline-attributed Meta conversions visible in your CRM.
Winning creative tested and proven. Budget reallocates dynamically. Spend scales without lead quality regressing.
Get a recommended channel split based on your buyer behaviour and goals.
Score Meta fatigue signals, pack health, and ops cadence — Low / Elevated / High risk before you scale spend.
More diagnostics on the tools hub.
Free 24-hour Meta Ads audit. Senior-led. We grade your event match quality and rebuild the attribution story.
Senior strategist's full playbook for Meta Event Match Quality (EMQ): which user parameters move the score, hashing and
Senior strategist's playbook for Meta offline conversions and CAPI offline events: CRM stage mapping, identity match, de
Senior strategist's playbook for Meta ↔ GA4 ↔ CRM reconciliation: why the numbers never match, which system owns which d
Senior strategist's playbook for Meta Advantage+ (Sales, Leads, and related automation): prerequisites, volume floors, a
Senior strategist's playbook for Meta creative testing: what to test first (hook, offer, format), how often to refresh,
Senior strategist's Meta funnel playbook: how to structure cold prospecting, warm engagers, and retargeting for SMB lead
A practical framework for US and UK SMB owners allocating $3k–$25k/month across Google Ads, Meta, SEO, and web — tied to
Advantage+ is not automatically better than manual Meta campaigns — and manual control is not automatically safer. For U
Both platforms work. The question is sequencing and measurement — not which logo your agency prefers. Here is how we all
Hiring a marketing manager feels like control. For most SMBs under $50k/month in total marketing spend, the fully loaded
We score your Meta account against tracking integrity, audience structure, creative testing velocity, and landing alignm
Get a recommended channel split based on your buyer behaviour and goals.
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Industry-specific approach.
Dealers, workshops, and auto services.
B2B and product-led growth.
Guides from real client work.