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ZENOS
SEO

The competitors above you aren't better. They have less wrong.

We fix technical SEO, build content for revenue keywords, and earn authority signals Google rewards — measured against pipeline, not impressions.

SEO services for ambitious SMBs — senior-led performance marketing by Zenos IT Solutions
The problem most agencies miss

Ranking isn't the goal. Revenue is.

Optimising the wrong keywords

Half the SEO industry chases search volume. Most of that traffic doesn't convert. We start from your highest-margin offers and work backward to the searches that lead there.

Technical decay nobody owns

Most sites lose 10–25% of organic traffic per year to silent technical regressions — Core Web Vitals drift, indexing waste, schema rot. We instrument the foundation so it doesn't decay.

Authority without intent

Backlink-first SEO ages badly. Authority compounds only when the linked content actually solves the problem. We earn links to pages that already convert.

Common SEO problems we diagnose and fix for SMB operators
How Zenos delivers SEO engagements — audit, strategy, and ongoing optimization
What we actually do

Technical foundation first. Content that converts. Authority that lasts.

01

Technical audit + crawl health

Crawl budget, indexability, schema coverage, Core Web Vitals. Server-side rendering where it matters. We fix the foundation in the first 30 days so every content move thereafter compounds.

14–21 DAYS
02

Revenue-keyword mapping

Working backward from your offers, we identify the 30–80 queries with the highest expected revenue per click. Page-level intent matched to existing content or planned for new.

10–14 DAYS
03

Content build + on-page optimisation

We refresh existing pages first (faster wins) and ship new pages monthly. Schema, internal linking, and SERP-feature targeting baked in from the first draft.

ONGOING
04

Authority outreach + monitoring

Digital PR outreach to relevant publications. Monthly rank + traffic reviews against the revenue-keyword map — not vanity dashboards.

WEEKLY CADENCE
What changes for you

Compounding traffic. Defensible position.

FIRST 30 DAYS
Foundation fixed

Crawl + index issues resolved. Core Web Vitals green. Existing content audit complete.

60 DAYS
First ranking wins

Refreshed pages start moving on revenue keywords — usually 5–15 positions on existing rankings.

90 DAYS
Pipeline lift

Organic-attributed leads visible in your CRM. We measure against pipeline, not session count.

6 MONTHS+
Compounding

Each new page lifts neighbouring pages via internal linking. Authority stacks. Cost per acquisition keeps falling.

Proof

Recent SEO outcomes.

Benchmark
Local taxi operator SEO case study — #1 Google ranking for core local search in Wales
Welsh taxi operator · United Kingdom
SEO · 4 MONTHS TO

How a Welsh taxi firm beat aggregators to the top of Google for the search every visitor types.

#1
Ranking — core local query
~500
Monthly inbound calls
Read full case
Read full case
Benchmark
Pembrokeshire taxi operator local SEO case study — Google Map Pack #1 ranking
Pembrokeshire taxi operator · United Kingdom
LOCAL SEO · 90 DAYS TO MAP PACK

The map pack is the only ranking that matters for local taxi. We won it in 90 days.

#1
Google Maps ranking
~350
Monthly inbound calls
Read full case
Read full case
SEO · common questions

Before you submit an audit.

Existing-page refreshes typically move within 30–60 days. New pages take 60–120 days to compete. We'll share a clear ranking timeline against the keyword map before we start, and hold ourselves to it.

Free diagnostic

Check this before you change spend.

More diagnostics on the tools hub.

Find out what your site is actually ranking for.

Free 24-hour SEO audit. Senior-led. No call required.

Guides & frameworks

SEO resources and comparisons

Entity SEO for SMBs — build a brand Google and AI systems can understand

Senior strategist's entity SEO playbook for SMBs: consistent identity, Knowledge Graph / brand panel odds, Organization

Digital PR & safe link building for SMBs — earn links and mentions without toxic packages

A senior strategist's playbook for SMB link building and digital PR: what is safe in 2026, how digital PR differs from g

Google AI Overviews traffic drop — diagnose why sessions fell with stable rankings, and recover with citation + intent strategy

Senior strategist's playbook for Google AI Overviews (AIO): why organic traffic drops while rankings look fine, which qu

Generative Engine Optimization (GEO) for SMBs — the operating system to get cited by ChatGPT, Perplexity, Gemini, and Claude

Senior strategist's GEO playbook for SMBs: how generative engines pick who to recommend, entity and proof requirements,

Answer Engine Optimization (AEO) for SMBs — own featured snippets, People Also Ask, and extractable answers on Google

Senior strategist's AEO playbook for SMBs: featured snippet types, People Also Ask ownership, honest FAQ schema, answer-

LLMO & llms.txt for SMBs — make your brand readable to AI agents without confusing it with SEO or GEO

Senior strategist's LLMO playbook: what llms.txt and llms-full.txt are for, how to write them, AI crawler access in robo

Local SEO playbook for service businesses — GBP to map pack in 90 days

How US and UK service businesses win local search: Google Business Profile, citations, service-area pages, and reviews —

SMB marketing budget allocation — how to split spend across channels

A practical framework for US and UK SMB owners allocating $3k–$25k/month across Google Ads, Meta, SEO, and web — tied to

SEO vs GEO

Agencies now sell “AI SEO” as one vague retainer. It is not one discipline. SEO still owns rankings, crawl, and money-pa

Agency (senior-led) vs Freelancer

The wrong hire costs six months of data and a budget you cannot get back. This is how we help US and UK SMB owners decid

SEO (organic) vs Local SEO

National SEO and local SEO share tools but not strategy. Confusing them wastes six months ranking blog posts while compe

In-house hire vs Agency partner

Hiring a marketing manager feels like control. For most SMBs under $50k/month in total marketing spend, the fully loaded

Free SEO audit

Technical foundation, indexation, commercial keyword gaps, and local visibility if you serve a geographic area. Senior-l

AI Search Visibility Score

Self-score GEO, AEO, and LLMO readiness — citation-ready or not, with ranked blockers.

Markets & industries

SEO by market and vertical