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Google Ads

Most accounts are leaking money in places the dashboard never shows.

We rebuild Google Ads from the tracking layer up — Search, PMax, Shopping, Display, YouTube — so every dollar is accountable and every bid strategy matches actual buyer intent.

Google Ads — stylized service preview
The problem most agencies miss

Optimization without measurement is just expensive guessing.

Broken attribution

30–60% of conversions go untracked. PMax then optimizes toward whatever signal it can see — usually the wrong one.

Call & WhatsApp blind spots

Phone calls and WhatsApp chats are usually 40–70% of B2C conversions in Asian markets — and 90% of accounts don't track them.

Default bid strategies

Maximize Conversions sounds smart but quietly burns budget on cheap, low-quality conversions. We pick the strategy based on data, not defaults.

What we actually do

Tracking first. Structure second. Optimization third.

01

Audit + tracking layer

CallRail integration with dynamic number insertion. Server-side GTM. Enhanced conversions with hashed first-party data. WhatsApp click-to-chat tracked as a valued conversion. CAPI for cross-platform deduplication.

14 DAYS
02

Account restructure

Campaigns organized by buyer intent (research → comparison → high-intent), not by product. Branch or location segmentation when relevant. Asset themes that match each intent stage.

7–10 DAYS
03

Creative + landing alignment

Ad copy + landing page tested as a unit, not separately. Conversion paths shortened. Page-speed optimized. Mobile-first by default.

ONGOING
04

Scale & refine, weekly

Weekly performance reviews. Budget reallocation toward winning audiences/keywords. Monthly strategy calls with senior strategist — not an account manager.

WEEKLY CADENCE
What changes for you

Numbers you can trust. Decisions you can defend.

FIRST 14 DAYS
Tracking truth

You'll see what's actually driving revenue — usually for the first time ever.

30 DAYS
Cleaned structure

Account organized by intent. Wasted spend identified and redirected.

60 DAYS
Measurable lift

ROAS improvement visible in your bank account, not just dashboards.

90 DAYS+
Compounding

Every week, the data gets better. Every week, decisions get sharper.

Proof

Recent Google Ads outcomes.

KL Tint Studio — stylized preview of campaign work
KL Tint Studio · Malaysia
GOOGLE ADS · SINCE AUGUST 2025

"We needed Google Ads to do more than just spend — we needed it to compound."

7.75×
March 2026 ROAS
1,402
Monthly conversions
Read full case
Read full case
Google Ads · common questions

Before you submit an audit.

No. For the audit, we only need read-only access — and only for the channels you've flagged. Access is auto-revoked after the audit is delivered. If we begin an engagement, we'll request manager-level access then.

Find out what your Google Ads account is really doing.

Free 24-hour Google Ads audit. Senior-led. No call required.