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The frameworks we use, free.

Audit checklists, playbooks, calculators, and case templates we use with paying clients. Yours to use — no spam, no pitches, just the work.

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The 47-point Google Ads audit checklist we use on every client

The same internal framework our senior strategists run on day one of every Google Ads engagement. Score your own account out of 47. We don't pull punches.

PDF · 47-point frameworkMost downloaded30 min apply

The 47-point Google Ads audit checklist we use on every client — downloadable PDF cover

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ROI calculator — how much revenue your ads should be making

Benchmarked against industry standards. Three sliders, one estimate. The email gate is optional — the on-site result is free.

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The frameworks we use, free.

The 47-point Google Ads audit checklist we use on every client

All resources

ROI calculator — how much revenue your ads should be making

The 47-point Google Ads audit checklist we use on every client

Meta CAPI setup — the exact server-side tracking spec

The 4 metrics every SMB should track — but most don't

SEO technical audit — 38 things to check

The frameworks we use, free.

The 47-point Google Ads audit checklist we use on every client

All resources

ROI calculator — how much revenue your ads should be making

The 47-point Google Ads audit checklist we use on every client

Meta CAPI setup — the exact server-side tracking spec

The 4 metrics every SMB should track — but most don't

SEO technical audit — 38 things to check

One email a month. Built from real client work.