ZENOS
Stylized illustration of the revenue gap between current and benchmark ROAS
ROI calculator

See what your marketing could be doing differently.

Three sliders, one estimate. We compare your numbers against the top-quartile ROAS in your industry — the same benchmark we run our own audits against.

$5,000
$500$50,000+
2.5×
10×
Monthly opportunity
~$27,500
~$330,000 annualized
Your current ROAS
2.5×
Automotive services top quartile
8.0×

Estimates based on industry-standard performance benchmarks for SMB ad accounts. Actual results vary based on offer quality, market saturation, seasonality, and operational capacity. The audit identifies which factors apply to your business.

14-Day quick-win plan

Actions you can implement immediately for Automotive services:

  • Audit your call tracking
    Most automotive accounts miss 40–60% of conversions from phone bookings. Set up CallRail with dynamic number insertion and pipe the data back into Google Ads as conversion events.
  • Restructure by branch + service
    One PMax campaign across three branches is the most common leak we see. Split by physical location and by service intent so bid strategies match buyer behaviour, not Google's defaults.
  • Fix conversion attribution windows
    Default 30-day post-click windows hide same-week walk-ins for car-services buyers. Tighten to 7-day click + 1-day view and you'll see real-time signal change overnight.
  • Add booked-appointment as the only conversion goal
    If form fills, page views, or clicks count as conversions, your ROAS is fiction. Strip the conversion list down to booked-appointment + completed-service.