"We needed Google Ads to do more than just spend — we needed it to compound."
Four automotive aftermarket branches across Selangor. We rebuilt the tracking layer (CallRail + offline conversion imports + server-side GTM), restructured campaigns by buyer intent rather than service category, and gave each branch its own pacing. March 2026 hit 1,402 conversions at RM 27 CPA — a 47% volume increase alongside a 27% cost reduction.
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