
Google Ads management for US SMBs that want ROAS tied to revenue, not platform metrics.
Search, PMax, Shopping, YouTube, and Display — structured by intent, measured by closed-loop tracking, and run by strategists who've rebuilt accounts from scratch.
US Google Ads is brutally efficient at spending money and weak at proving what closed. CPCs in competitive metros punish accounts that scale before attribution works — enhanced conversions, offline imports, and CRM match rates are not optional when Search and Performance Max compete for the same high-intent queries. Zenos IT Solutions is a senior-led agency headquartered in Bangladesh, serving US SMBs who need strategists that rebuild accounts from scratch, not junior buyers rotating bid modifiers. American accounts often carry years of agency turnover: overlapping campaigns, conflicting smart bidding, and budget trapped in legacy structures that nobody documented. We separate intent by funnel stage and margin tier, fix measurement first, then scale what invoices. KL Tint Studio — four-branch automotive — hit 7.75× ROAS after our tracking-first rebuild; the same discipline applies to US operators whether you run one shop or a regional service network. We work US hours for calls and deliver reporting founders use for decisions, not slide decks. Revenue measured, not platform vanity.
What we fix on US Google Ads accounts
Expensive clicks, weak attribution
US CPCs are brutal. Without offline conversion imports and clean GA4, accounts scale spend on keywords that look good in-platform but don't close.
Account bloat
Years of agency turnover leave US accounts with overlapping campaigns, conflicting bid strategies, and budget trapped in legacy structures.
What you get
Tracking-first rebuild
GTM, GA4, enhanced conversions, and CRM integration before we touch bids — so every US optimization maps to sales.
Intent-based structure
Campaigns separated by funnel stage and margin tier so US budget flows to offers that actually pay back.
First 30 days on US Google Ads
Days 1–5 · Account and tracking audit
Full Google Ads, GA4, GTM, and CRM path review. We document where US conversions register versus where sales actually close.
Days 6–12 · Measurement rebuild
Enhanced conversions and offline imports live before bid strategy changes. US accounts that skip this optimize toward platform conversions that never hit the bank.
Days 13–20 · Intent-based restructure
Branded, non-brand, competitor, and remarketing separated. Budget exits legacy campaigns that duplicate keywords and cannibalize margin.
Days 21–30 · Controlled scale
Smart bidding and budget increases only with seven days of clean signal. Weekly report covers ROAS, CPA, and search term waste — not impression share trophies.
7.75× ROAS — strongest month on record
KL Tint Studio's four-branch Google Ads account averaged inconsistent ROAS until we separated attribution by branch and service tier, then rebuilt Search and PMax around phone and booking outcomes.
Read the full case studyHow US Google Ads engagements are scoped
US Google Ads engagements are monthly retainer after a free 24-hour audit — never percentage-of-spend. Month one is measurement and architecture, not reckless budget increases. Retainer reflects campaign count, Shopping complexity, CRM integration depth, and whether we inherit a rebuild or a tune-up. We do not publish US rate cards; a single-location contractor account and a multi-state e-commerce PMax stack are different scopes. Audit delivers a written plan: tracking fixes, structural changes, and 30-day priorities. Media spend stays in your Google account. Reporting covers CPA, ROAS, and offline conversion match weekly. Month-to-month terms with 30-day notice — no annual lock-in sold on 'discounts' that trap underperforming relationships.
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Google Ads in United States — FAQ
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