Are you ready for the map pack?
20-point GBP, reviews, citations, and on-site audit. See what's blocking local visibility — and how many reviews you still need.
Local services · ~35 reviews short of the 60 benchmark
At ~8 reviews/month: ~5 months to benchmark
- GBP
Upload ≥10 high-quality photos to GBP - Reviews
Respond to at least 80% of recent reviews - Citations
Fix NAP inconsistencies across top directories
Estimates based on industry-standard performance benchmarks for SMB ad accounts. Actual results vary based on offer quality, market saturation, seasonality, and operational capacity. The audit identifies which factors apply to your business.
Tracking fixes you can implement immediately for Local services:
- Claim and fully complete GBP this weekPrimary category, 2+ secondary, full description, services list, hours, and attributes.
- Review velocity: 2 requests per completed jobEmail + SMS. QR code on invoice. Track weekly — map pack needs consistent new reviews.
- Fix NAP across top 10 directoriesYelp, Bing, Apple, Angi, BBB, and industry sites. Exact match to GBP.
- Publish one GBP post per weekOffers, before/after, seasonal tips. Freshness signals matter in competitive markets.
Share this score with your team — no email required. Anyone with the link can see the answers you entered.
What is Map Pack Readiness Score?
Map Pack Readiness is a free local SEO audit that scores Google Business Profile, reviews, citations, and on-site local signals before you chase map pack rankings.
Published by Zenos senior strategists · Benchmarks last reviewed 2026-07-27 · Free to use — no email required for your on-screen score
What this measures — and who it's for
Map pack visibility is won on Google Business Profile completeness, review velocity, citation consistency, and on-site local proof — not on blogging alone. This map pack readiness check scores those layers the same way we triage Local SEO engagements. Built for service-area businesses and multi-location SMBs who need to know what is blocking the pack before they buy more citations or ads. Self-reported answers produce a readiness score and prioritised gaps; a free Local SEO audit confirms what Google actually shows for your categories and cities.
Best for
- Service-area and multi-location SMBs competing in Google’s local pack
- Owners buying citations or ads without knowing what is blocking Maps
- Teams preparing for a Local SEO engagement
Not a fit when
- National ecommerce brands with no local footprint
- Anyone needing live SERP / category verification (use a Local SEO audit)
What the score covers
Google Business Profile
Categories, services, photos, hours, and profile completeness.
Reviews & reputation
Velocity, response hygiene, and rating stability.
Citations & on-site
NAP consistency, location pages, and local proof.
Directional SMB ranges we calibrate against
- Map pack visibility is driven by relevance, distance, and prominence — GBP completeness and reviews are prominence levers we score the same way on Local SEO kickoffs.
- Self-reported readiness is a triage score; category and city SERPs still need a live Maps check.
Three steps to check map pack readiness
- Step 1
Score GBP and local signals
Profile completeness, categories, photos, reviews, citations, and on-site NAP.
- Step 2
See readiness gaps
Category scores show whether reviews, citations, or on-site pages are the bottleneck.
- Step 3
Fix for the pack
Work the quick wins — or request a free Local SEO audit for a live Maps review.
How we score this — and what we don't claim
Benchmarks follow a fixed source hierarchy: (1) anonymised Zenos SMB client portfolio ranges (US/UK-weighted), (2) public industry reports (WordStream, LocaliQ, and similar summaries), (3) platform-published case ranges used only as sanity bounds. Scores are directional self-diagnosis anchors — not guarantees and not a live account inspection.
- Last reviewed
- 2026-07-27
- Next review due
- 2026-10-27
- Refresh cadence
- quarterly
- Scope
- SMB paid media + local SEO (US/UK primary)
Author: Zenos IT Solutions performance strategists. Want verification on your live accounts? Request a free 24-hour audit.
Related insights and resources
Scores are the start. Execution is the product.
If your score is below 60 — or you're spending enough that leaks hurt — a senior strategist can inspect the live accounts and tell you what to fix first.