Score your Google Ads account in five minutes.
22 questions mapped to our 47-point audit checklist. See where tracking, structure, and targeting are leaking budget — before you scale spend.
Account is likely bleeding budget. Pause scale and run a full rebuild starting with conversions.
50 points below industry median
Estimates based on industry-standard performance benchmarks for SMB ad accounts. Actual results vary based on offer quality, market saturation, seasonality, and operational capacity. The audit identifies which factors apply to your business.
- Fix conversion tracking before touching bids or budgets.
- Split brand and non-brand campaigns this week.
- Run a search terms report and add negatives before Monday.
- Conversion actions limited to revenue events
- Enhanced Conversions active
- Offline/call conversions imported
Tracking fixes you can implement immediately for Automotive services:
- Split brand / non-brand / service campaignsOne PMax campaign across three branches is the most common leak. Separate by location and service intent before touching bids.
- Add PMax brand exclusions todayPerformance Max steals branded search by default. Exclude brand terms or route brand to dedicated Search with call extensions.
- Import call conversions with valuePhone bookings drive automotive revenue. CallRail + offline import makes Smart Bidding optimise for jobs that invoice.
- Run a 30-day search terms negative sweepTyre-fitter, oil-change, and DIY searches hemorrhage tint/PPF budgets. Negative out irrelevant queries the same week.
Share this score with your team — no email required. Anyone with the link can see the answers you entered.
What is Google Ads Health Score?
The Google Ads Health Score is a free account audit tool that scores tracking, structure, keywords, and ads against the same checklist Zenos uses on paid Google Ads engagements.
Published by Zenos senior strategists · Benchmarks last reviewed 2026-07-27 · Free to use — no email required for your on-screen score
What this measures — and who it's for
Most Google Ads accounts underperform because of structure and tracking debt — not because the platform "stopped working." This Google Ads audit tool maps 22 questions to the same 47-point checklist we use on paid engagements. You score account health across tracking integrity, campaign structure, keyword hygiene, and ad/extension alignment. Built for SMBs spending enough that a broken account is expensive, but not so large that you already have an in-house PPC team. Results appear on-screen without an email; the optional report gate sends a PDF breakdown. Pair it with the Ad Spend Waste Estimator when you want a pounds-and-pence view of leakage.
Best for
- SMBs with active Google Ads spend and no in-house PPC team
- Owners who suspect structure or tracking debt — not “the platform broke”
- Teams preparing for a free Google Ads audit and want a self-score first
Not a fit when
- Accounts that need a live Search Terms / change-history review (use the audit)
- Brand-only spend with no conversion or lead goal
What the score covers
Tracking integrity
Conversion actions, Enhanced Conversions, and whether Smart Bidding is trained on the right events.
Campaign structure
Intent separation, match types, location settings, and budget fragmentation.
Keywords, ads & landing
Negatives, RSA coverage, extensions, and message match to the page.
Directional SMB ranges we calibrate against
- Scores map to a 47-point checklist derived from day-one Zenos Google Ads audits — last reviewed with portfolio data on a quarterly cadence.
- Health scores below ~60 often correlate with material wasted spend once Search Terms and conversion actions are inspected live.
Three steps to audit your Google Ads account health
- Step 1
Walk the 22-question checklist
Cover tracking, structure, keywords, ads, and landing alignment — yes/no/partial answers are enough.
- Step 2
See your Health Score
Category scores highlight where Smart Bidding and search volume are being wasted.
- Step 3
Prioritise fixes
Use the quick wins list, then request a free Google Ads audit if you want a live account review.
How we score this — and what we don't claim
Benchmarks follow a fixed source hierarchy: (1) anonymised Zenos SMB client portfolio ranges (US/UK-weighted), (2) public industry reports (WordStream, LocaliQ, and similar summaries), (3) platform-published case ranges used only as sanity bounds. Scores are directional self-diagnosis anchors — not guarantees and not a live account inspection.
- Last reviewed
- 2026-07-27
- Next review due
- 2026-10-27
- Refresh cadence
- quarterly
- Scope
- SMB paid media + local SEO (US/UK primary)
Author: Zenos IT Solutions performance strategists. Want verification on your live accounts? Request a free 24-hour audit.
Related insights and resources
Insights
Resources
- Intent-based Google Ads account structure
- Account structure blueprint worksheets
- Smart Bidding SMB playbook
- Maximize Conversions vs Target CPA
- Smart Bidding readiness scorecard
- Google Ads audit checklist
- Four SMB metrics that matter
- Google Ads Agency Singapore
- Google Ads Agency Malaysia
- All free marketing tools
Scores are the start. Execution is the product.
If your score is below 60 — or you're spending enough that leaks hurt — a senior strategist can inspect the live accounts and tell you what to fix first.