Marketing tools

Free diagnostics built from our client playbooks.

Q: Are these tools free to use?

Yes. Every tool shows your result on-screen without an email. The optional email gate sends an HTML breakdown plus a PDF attachment — same pattern as our ROI calculator.

Q: How accurate are the benchmarks?

Benchmarks are authored from Zenos client portfolio ranges and public SMB industry data, documented in each tool's benchmarks file and reviewed quarterly. They're starting points for self-diagnosis — not guarantees. A free audit verifies what's actually happening in your accounts.

Q: Which tool should I start with?

Start with Tracking Trust Score if you don't trust your dashboard numbers. Then Google Ads Health Score → Ad Spend Waste Estimator → ROI Calculator. Local businesses should also run Map Pack Readiness. E-commerce should run Break-Even ROAS before trusting reported ROAS.

Q: Do I need an audit after using these tools?

Not required — the tools are useful on their own. But if your scores are below 60 or you're spending $5K+/mo, a 24-hour audit from a senior strategist will identify which fixes matter most for your business.

Q: Can I share results with my team?

Yes. Use Copy result link on any tool — it creates a URL with your answers encoded so anyone can reopen the same score without email. The optional email gate still sends a PDF if you want a file attachment.

Score your tracking, account health, budget split, and revenue gap — using the same frameworks our senior strategists run on day one of every engagement. No email required to see your result.

Free marketing diagnostic calculators and ROI tools for SMB operators

Available now

Recommended order

Run the diagnostics in this sequence

1. Tracking Trust Score — is your data real?
2. Google Ads Health Score — is your account structurally sound?
3. Ad Spend Waste Estimator — how much is leaking?
4. ROI Calculator — what's the upside?
5. Budget Allocator — where should money go?

Local businesses: add Map Pack Readiness between steps 2 and 3. Considering Performance Max: run PMax Readiness after step 2. E-commerce: run Break-Even ROAS before step 4.

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