AI search visibility audit — 42 checks for GEO, AEO & LLMO
Most “AI SEO” spend fails because crawlers are blocked, the brand entity is ambiguous, pages lack answer-first copy, or nobody keeps a prompt watchlist. This 42-point audit is what we run before recommending GEO, AEO, or LLMO work — robots and entity first, then content, then measurement.
- AI crawlers and agent access (6 checks)
- Entity clarity and structured data (7 checks)
- Answer / AEO surfaces and honest FAQ schema (7 checks)
- GEO citation content and unique proof (8 checks)
- llms.txt, sitemap, and HTML readability (6 checks)
- Prompt watchlist and citation ops (8 checks)
Who this is for
US and UK SMB owners and marketing leads who want ChatGPT, Perplexity, Gemini, or AI Overviews visibility — especially after buying content that never shows up in answers. Score honestly before signing an AI search retainer.
How to use it
Work section by section. Fail crawlers, entity clarity, answer-first pages, or the prompt scoreboard and treat GEO spend as premature. Run the AI Search Visibility Score for a weighted go/no-go in minutes, then the GEO playbook for the 90-day operating system. Use the SEO technical audit checklist for classic crawl/index issues, and the AI Overviews recovery guide when Google sessions fell with stable rankings.
Related frameworks
Pair with the AI Search Visibility Score, GEO playbook for SMBs, SEO vs GEO vs AEO comparison, and the AI search visibility / GEO insight. This PDF is the operator checklist; the Score tool is the fast diagnostic.
Want this run on your accounts?
The checklist is free. Applying it properly takes senior time — that's what our audits are for.
Free 24-hour audit