SEO technical audit — 38 things to check
Technical SEO failures block rankings even when content is strong. We score every site on 38 checks across crawlability, indexation, schema, performance, and internal linking — prioritized by revenue impact. Preview sample checks below; email unlocks the full PDF.
- Crawl and index health
- Core Web Vitals and mobile usability
- Structured data and canonical integrity
- Internal linking to money pages
Sample checks below are free — no email required.
Sample technical checks (full PDF has all 38)
- robots.txt allows crawling of money pages — no leftover Disallow: / from staging
- No accidental noindex on pages you want ranking
- XML sitemap exists, validates, and is submitted in Search Console
- One H1 per page matching primary intent; logical H2/H3 hierarchy
- Core Web Vitals: LCP under 2.5s, INP under 200ms, CLS under 0.1 on key URLs
- Organization / LocalBusiness schema present where geography matters
Who this is for
SMB owners and marketing leads whose content is strong but rankings stall — or who want a day-one technical score before an SEO retainer. Works for service businesses competing on commercial and local queries.
How to use it
Run the ungated sample checks on this page first. Anything failing is a ranking ceiling. Download the full 38-point PDF for crawl, index, on-page, architecture, performance, schema, and linking. Bring the scored sheet to a free SEO audit for prioritization.
What the full PDF includes
All 38 checks with pass/fail space across crawlability, indexability, on-page, site architecture, performance, schema, and internal linking — the same framework we use in client SEO audits.
Want this run on your accounts?
The checklist is free. Applying it properly takes senior time — that's what our audits are for.
Free 24-hour audit