Strategy

SMB strategy — metrics, agencies, and decisions that compound.

How to measure marketing, choose partners, and invest in channels that map to your P&L — no vanity dashboards.

3 articles published

How to get your business recommended by ChatGPT, Claude, and Gemini (GEO)

Generative Engine Optimization (GEO) is how SMBs show up when buyers ask AI models for recommendations. The structured data, content, and entity signals that make LLMs cite you.

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StrategyGlobal8 min

Performance marketing agency vs freelancer — when each makes sense for SMBs

Honest comparison for US and UK SMBs deciding between a senior-led agency, boutique freelancer, or in-house hire.

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StrategyGlobal7 min

The 4 metrics every SMB should track — and the dashboard noise to ignore

ROAS, CAC payback, pipeline coverage, and conversion rate by channel — the only KPIs that predict revenue growth for SMBs.

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Google Ads overview

We rebuild Google Ads from the tracking layer up — Search, PMax, Shopping, Display, YouTube — so every dollar is account

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